End of the line for marketing and the adoption of the term “societing”
- By Bernard Cova
- and Chiara Palagonia
In Revue française de gestion (2025/6 N° 325)
ZIZO (Zooming In – Zooming Out)
- By Franck Barès
- and Bernard Cova
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2023/2 Vol. 22)
Thibauld Letexier, La main visible des marchés. Une histoire critique du marketing
Édition La Découverte, 3 février 2022, 687 pages
- By Bernard Cova
In Revue française de gestion (2022/3 N° 304)
Innovating with and through communities: A new challenge for firms!
- By Karine Goglio-Primard,
- Patrick Cohendet,
- Bernard Cova
- et al.
In Revue française de gestion (2020/2 No 287)
Not without my tribe! Modulating service relationships in tribal marketing
- By Bernard Cova
In Décisions Marketing (2019/3 No 95)
Entrepreneurial training: How can you integrate passion?
In Entreprendre & Innover (2017/4 No 35)
Passion and Entrepreneurship: Toward a Tribal Entrepreneur?
- By Bernard Cova
- and Simone Guercini
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2016/2 Vol. 15)
Presentation: Consuming, Giving, Devoting to: The Dynamics of Consumption
- By Alain Caillé,
- Philippe Chanial,
- Bernard Cova,
- et al.
In Revue du MAUSS (2014/2 No 44)
Riding Alone, Together. The Practice of Ticket Sharing
- By Bernard Cova
- and Gregorio Fuschillo
In Revue du MAUSS (2014/2 No 44)
Consumption Seen From the Gift: State of the Art and Prospective
- By Bernard Cova
- and Éric Rémy
In Revue du MAUSS (2014/2 No 44)
Fanning the Flames of the Postmodern Game: The Case of Geocaching in Liminoid Zones
- By Christèle Boulaire
- and Bernard Cova
In Sociétés (2008/4 No 102)