Moving beyond Homo œconomicus to think and act as Homo strategicus

In collaboration with IQSOG

Alain Charles Martinet, Professor Emeritus at the Université Jean Moulin Lyon 3, is a major figure in French-speaking strategic thinking, recognized in particular for his contributions to the Revue française de gestion, where he sat on the editorial board for 40 years. He is the author of several major books and scientific articles, including Management stratégique : organisation et politique (McGraw-Hill, 1984), Épistémologie des sciences de gestion (Vuibert, 2013) and recently Homo Strategicus. Capitalisme liquide, destruction créatrice et mondes habitables (EMS éditions, 2022), he has helped lay the foundations for ethical and epistemological reflection on management sciences, rooted in the issues of sustainability and the long term.

This meeting traces his fifty years of research, from his beginnings in economic doctrines to his pioneering thesis on environmental analysis in strategic planning, influenced by Igor Ansoff. In the 1980s, he founded the Centre Européen de Formation Approfondie (CEFAG, FNEGE) for French-speaking doctoral students in management science, to raise their awareness of the importance of epistemological reflection and interdisciplinary exchange.

This meeting retraces his fifty years of research, from his beginnings in economic doctrines to his pioneering thesis on environmental analysis in strategic planning, influenced by Igor Ansoff.

The exchange explores several particularly critical current issues: liquid capitalism under the weight of shareholder maximization advocated by Milton Friedman and the Chicago School, or the need to really do strategy again at a time of all crises. Martinet defends the singularity of a contextualized and cultivated approach to strategy, radically distinct from the "off-the-ground" works such as are conducted in the Anglo-Saxon context and currently dominate productions, reviews and publications.

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This meeting, both intellectual and existential, invites professionals, managers, researchers and students to rediscover strategy as an act of resistance and creation in the face of economic and oligarchic excesses. Highlighting the importance of francophonies, it calls for the design of more habitable worlds.